As the Seminole Hard Rock Hotel & Casino brought its own hard-rocking style to Hollywood, Florida, one of the Seminole Tribe Coucil Members, a dedicated "biker," called on R&R Promotions to help introduce the venue to the motorcycle enthusiast community.

DeMartini's hook up with R&R was a natural, as she used her own experience and contacts to help arrange sponsors for the first annual Ft. Lauderdale Bike Rally, then went to work to promote the 2005 Seminole Hard Rock Roadhouse Tour. The traveling exhibition of talented custom bike builders toured some of the top motorcycle rallies in the country, bringing "Entertainment, Bikes, Babes and Budweiser" as a promotional vehicle for the new South Florida Hard Rock Hotel & Casino—the party-central site and custom bike Mecca of the December Ft. Lauderdale Bike Rally. Motorcyclists were introduced to the facility via the Hard Rock Roadhouse and found it a "biker-friendly" tourist destination where riding was great year-around and the entertainment, food and music was 24/7!

www.hrroadhouse.com