PR Power was created to suit the caliber of my clients—powerful people, sports, and action-packed products.
I have been selling since I was a kid–lemonade, school raffle tickets, Junior Achievement projects, or men’s and women’s sportswear while working my way through college–whatever the job, I have always enjoyed the challenge of meeting my sales goals and my customers’ needs. Public relations and promotions have been my professional realm–selling the sizzle, priming the pump for the salesmen, positioning the pitch, setting the tone for the sell.
Looking at a product or service, I can’t help thinking how it could best be positioned or in front of what audience. How to best reach that audience? How to best feature the business? How to tell the story.
I approach my business and yours, with an enthusiasm for communicating the story–and the behind-the-scenes story—that is usually the intriguing part. Whatever your communication needs for collateral, sales, website or press materials–you name it, I’ll write it — and if you want, I’ll help you to market it!
Some of my favorite earlier journalistic work is included here on the Journalism & Writing page and I will continue to add new articles.
I totally immerse myself in every topic, project, and activity, so I completely understand every nuance, making sure I get the right message out to the right people, in the right tone, in the right place. yes, I am a bit obsessed with details but I enjoy perfectionism and it works for you.
Please enjoy your scan through these samples of my work and if you find my style fits you, your publication, service or products, let’s talk. The wide range shows I can communicate any message, and I will look forward to exploring how I can assist you with yours!
G Marine “The European Yacht Boutique” – PR for various lines of luxury yachts including Astondoa, Fairline, EVO and Wallytender
Cheoy Lee – PR for Chinese Yacht Builder
Treasure Coast Indian Motorcycles & Can-Am – PR and special events for Indian Motorcycle and Bombardier dealer
Cigarette Racing Team – PR and special events for iconic powerboat builder for 10 years.
Outerlimits and Statement Powerboats – marketing and boat show promotions
Latham Marine – PR and special events for the leader in performance boating aftermarket parts and steering systems.
Dream Ride for Special Olympics – PR and special events for 3 years for a 17-year multi-million dollar fundraiser
Mercury Marine – Did extensive interviews and wrote copy for the company’s year-long newspaper 75th-anniversary campaign.
The Public Relations business has changed drastically over the years with social media transforming the way and the speed in which we communicate. This focus on immediacy and personalization has changed how we write and revolutionized how we market and targeting to whom—“Live” as in real time, has become how we “Live” as communities, relating to each other across all borders—but while video becomes a dominant way to communicate, we still rely on the spoken or written word.