With the increased importance of video in all types of marketing and communication, my ability to easily talk with people and to relay information comes into
play in the digital marketplace where video explains and shows why both boating—and fitness—are SO much fun! Working with Boats Groupto tell the VISUAL stories about not just boats, but the people and events associated with the marine industry have become a major part of my work. Seeing the gorgeous boats and yachts is one aspect but feeling the action and performance—even smelling the salt air and being warmed by the sun brings the experience of boating to the savvy consumer, who is conducting considerable research online before making a purchase.
The Boats Group provides an array of platforms to help educate and entertain—as well as to help sell boats and I am pleased to host “Factory Fridays,” tours of boat manufacturing plants, on Boats.com, and create informative videos on Yachtworld and Boat Trader, together with our video partners at Deep See Visuals.
Writing— choosing and positioning the words is a special art and communication is an essential human need. All marketing starts and ends with the written word–from the business plan to broadcast script, we formulate and present our thoughts to communicate, to persuade, to sell.
As a merchant of ideas, I enjoy every facet of the marketing puzzle and use my creativity and expertise to help your idea or business become more successful and productive. I pride myself on putting together the pieces–sometimes people, often concepts, always words.
Writing – Telling the story
Book signing celebration with Juan Carlos Santana of IHP Fitness
My long-time passion for the outdoors, sports, fitness, and health, led me to the sporting goods industry and trade and consumer publishing. I write what I know and love — and that’s what you see here — my unquenchable thirst to be in the moment, in the experience, knowing how it feels, so I can better convey the spirit beneath the topic.
Magazines are my primary vehicle, but scripts, speeches, newspapers, tour books, brochures, and advertorials are also in my portfolio and now video has become a key tool in communication.